Product & Industrial Design Studio – Italian Design, Web & Visual Communication

Sud Design is a design studio based in Italy, specialising in product design, industrial design, web design and visual communication.

We work with companies and startups that want to stand out through clear, functional and meaningful design solutions.
Every project is built to express identity and create long-term value.

Lost your direction?

Stop browsing. You’re in the right place now.

Product & Industrial Design

From idea to product. No compromises.

– Strategy & product development
– Materials and user experience
– 3D design
– Prototyping

see the works →

Web Design & Visual Communication

Design that stands out. And stays in mind.

– Web design
– Corporate identity
– Packaging & print
– Rebranding

see the works →

VISTA Method – Strategic Design Process

Everything starts with how you observe.

A design approach that connects product design, industrial design and visual communication.

Sud Design follows five core principles: Vision, Integrity, Simplicity, Target and Environment.
A clear and structured process that turns ideas into functional, sustainable and meaningful design solutions.

VISTA Method →

Francesco Sommacal – Italian Design Studio

Sud Design is my design studio, based in the heart of the Italian Alps.

For over twenty years I’ve been working in product design, industrial design and visual communication.
I observe, understand, simplify and shape ideas.