Works Services
Industrial Design & Visual Communication
A selection of projects across industrial design, product design and visual communication.
Each project is shaped by the balance between function, process and identity.
From physical products to graphic design, the goal remains the same: creating clear, essential and concrete solutions.
INDUSTRIAL DESIGN
Urban E-Bike
A new identity for urban electric mobility
EXPERIMENTAL CONCEPT
A new concept of movement
Experimental Mobility Concept Between Balance, Movement and Emotion
VISUAL COMMUNICATION
Commercial Video
Storytelling designed through graphics and motion
E-COMMERCE
Tesone Alimentari – Italy
Enabling the client to use the tool independently, without having to rely on the designer.
Method, Research and Design Thinking
A collection of articles that explore what happens before the final outcome. From the first sketches to testing, from doubts to mistakes, every project becomes an opportunity to better understand the process behind it. Because designing is not simply about reaching a result, but about building a path made of observation, questions and continuous verification.
How does an idea take shape?
From research to modelling: the 360 concept
When observation, movement and experimentation become part of the design process.
The mistake every designer should make only once.
When skipping a phase of the design process becomes the most important lesson of the entire project.
A reflection on the value of verification, the importance of models and why rushing is a poor ally in the design process.
I don’t design logos. I discover them.
A Paradox of Design
The most important part of the work is not drawing a logo. It is learning to recognise what is already there, and turning it into a sign that can represent a company.
Do we still need 3D modelling in the age of Artificial Intelligence?
Validation and Prototyping Phase. Client: CircaBike
A 3D model does more than show what an object will look like. It helps us understand whether that object can actually exist.